What’s the deal about pre-sales anyway?

As of last week, Greythorne is now available for pre-order. I wrote a little while ago about the culture shock that comes with a book contract and being thrown into the big scary world of sales figures and royalties. One thing I didn’t understand was the importance of pre-sales, until an author friend shared this helpful article from Musing. Author Tony Earley (pictured) explains why pre-sales matter so much to authors these days.

What’s the Big Deal About Pre-Sales? An Author Explains.


Published by lmmerrington

L.M. Merrington is a freelance writer, editor, academic and communications professional. Her journalism and academic writing has appeared in The Age, The Sydney Morning Herald, The Bulletin, East Asia Forum, Inside Story and South Asia Masala, among others. Her first novel, Greythorne, will be published by Momentum Books, Pan Macmillan Australia’s digital imprint, in 2015. She is currently completing an academic monograph, India and China in the Asia-Pacific, 1890–2030, and working on her next novel.

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